LG vision free essay sample

LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics, information, and telecommunications firms by 2010. Mission The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership that the Customers may have the utmost satisfaction. belief On our way, we hold tight to a philosophy of â€Å"Great Company, Great People,† underscoring our belief that only great people can create a great company. capabilities LG strives for greatness in what we’ve identified as our three core capabilities: Product Leadership, Market Leadership, and People Leadership—each strength a key part of realizing our growth strategies for â€Å"fast innovation† and â€Å"fast growth†. NEW LG VISION AND MISSION STATEMENT Vision Statement LG constant focus on innovation will allow us to offer latest customer solutions in entertainment, communications and household. We will write a custom essay sample on LG vision or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page LG Electronics intend to create reliable and respectable brand image through sustainable, top quality, and modern design products delivered all over the world. Mision Statement LG mission is to be one step ahead in developing future technology and providing first class devices to worldwide customers. OBJECTIVES 1. Reverse negative sales growth in 2013 and 2014; make it steadily increasing up to 10% by the year 2015. 2. Maintain positive but low profit during the next 3 years, for the sake of RD and market development. 3. Conquer Smartphone market share from 3. 8% in 2012 to 9% in 2015. 4. Establish Joint Ventures with innovative and beneficial companies. 5. Strengthen positions in Africa, BRIC and other emerging countries. 6. Create new technologies, invest in RD and innovation. 7. Reorganize marketing. Increase brand awareness. (Product differentiation Cut down market penetration) 8. Increase online sales and services. Vision LG’s Vision is to become a worldwide leader in digital that ensures customer satisfaction through innovative products and superior services. Mission To create value for customers. To respect human dignity. To become best in its field. Article 2 (Objectives) The objectives of the Company are as follows: 1. To manufacture and sell electronic machinery and appliances; 2. To manufacture and sell communications machinery and appliances; 3. To manufacture and sell electric machinery and appliances; 4. To manufacture and sell other machinery and appliances; 5. To manufacture, process and sell plastics; 6. To manufacture, sell, lease and franchise multimedia hardware and software; 7. To manufacture and sell wires and cables for electric powers and communications; 8. To manufacture and sell electronic switching systems and their components; 9. To manufacture and sell transmission equipment, satellite communication equipment, other transmission-related equipment and their components; 10. To manufacture and sell information network, telecommunication network, audio/video network, marketing network, control network and their components; 11. To manufacture and sell information communication terminals and their components; 12. To operate and sell information; 13. To carry out businesses for the telecommunication service company; 14. To develop and sell software related to the products mentioned in paragraphs 8 to 13; 15. To carry out services and installation businesses required for the performance of the objectives mentioned in paragraphs 8 to 13; 16. To manufacture and sell machinery and appliances for oil combustion; 17. To refine, process and sell metals except gold; 18. To engage in mining; 19. To engage in export and import and to engage in the agency business; 20. To lease electronic and electric machinery and appliances; 21. To conduct technical research and provide services; 22. To engage in construction work; 23. To engage in construction work involving telecommunications; 24. To engage in construction work involving electricity; 25. To engage in real estate business; 26. To engage in agency business for domestic and overseas advertisement for promotion of sales, and to manufacture and sell advertising materials; 27. To engage in the factoring business; 28. To manufacture and sell optical instruments and appliances including cameras; 29. To engage in new and renewable energy business; 30. To engage in energy audit, ESCO business and other energy-related businesses 31. To engage in pollution prevention facility business and other environment-related businesses 32. To engage in trade, contracting, sub-contracting or any other businesses incidental to the foregoing; and 33. To engage and invest in businesses related to any of the foregoing objectives. Special value exclusive to LG HomNet LG HomNet provides the most special and most competitive value of the 21st century LG HomNet, which comprises the latest LG Electronics technology, is providing a more friendly and convenient digital environment, realizing customer satisfaction with regard to the most modern living environments and creating an image as a specialized supplier of the latest digital living environments for construction companies. This in turn raises its game to the highest level of competitiveness. Special value for apartment residents . The value of the apartment increases as a result of the introduction of LG HomNet. . Lifestyle convenience is also increased thanks to automated systems, enabling doors to be opened via the TV remote control, for example. . Advanced security is ensured by means of anti-theft and disaster prevention systems. . A complete A/S based on personal visits is guaranteed. Special value for management and construction companies . The rate of sales is increased due to the provision of value-added apartments. . The brand value is increased through the supply of a Korean home network standard as well as LG HomNet appliances. . As Koreas largest home appliance company, LG HomNet stocks and displays the greatest number of networked home appliances. . Joint marketing efforts with LG Electronics have resulted in strong promotional effectiveness. . LG Electronics has established global partnerships through overseas networking. Core value LGs Management principles state the purpose of LGs business activities and provide a basis for its operations. It embodies the key concepts of Creating value for customers and Respecting human dignity. LG places the greatest importance on serving customers LG creates true values for customers through innovation LG believes that customers make up the very foundation of our business. That is why we make serving customers our priority and encourage our employees to create value for customers by offering them innovative products. This principle provides a strong basis for winning the hearts of our customers. LG value the ingenuity and autonomy of its employees LG helps individuals develop and apply their capabilities to the maximum LG rewards its employees based on their capabilities and performance LG believes that the source of our innovation lies in our employees. Respecting human dignity implies that LG values our employees ingenuity and autonomy. We strive to maximize their capabilities and help them realize their potential on the job. This principle is reinforced through LGs everyday management practice of rewarding employees based on capabilities and performance. Link: http://www. uplus. co. kr/cmg/engl/coif/pelu/RetrievePeLuLgway. hpi? mid=2610 Growth strategy â€Å"Fast innovation, Fast growth† Core competency â€Å"Product leadership, Market leadership, People leadership† Corporate culture No excuse, â€Å"we† not â€Å"I†, Fun workplace Slogan: Lifes Good represents LGs determination to provide delightfully smart products that will make your life good.